- Susan Stewart
- Oct 10
- 5 min read

Leading with Love and Unshakable Confidence
This week’s Her.Collective Spotlight shines brightly on Ashley Duran, the dynamic Assistant County Manager for WFG National Title, Washington North. With over 13 years in the title insurance industry, Ashley’s journey is one defined by resilience, reinvention, and heart-centered leadership.
From her early days in retail to her rise in title, Ashley has always led with a clear purpose: to serve, to inspire, and to make an impact that lasts far beyond the transaction.
From Nordstrom to Navigating Title
Like so many of us, Ashley didn’t set out to build a career in title insurance. She began her professional path at Nordstrom, where she honed her skills in client service, leadership, and business development. But when the company restructured and the position she was working toward was eliminated, Ashley faced a pivotal crossroads, and that’s when a family friend introduced her to the world of title insurance.
While the industry wasn’t completely foreign, her father spent more than 40 years in the title and escrow space, it wasn’t something she had ever considered for herself. What began as an unexpected pivot became a calling that has shaped her professional and personal life ever since.
Leading with Heart and Vision
At WFG, Ashley leads with a blend of strategic acumen and genuine care. She oversees growth, innovation, and team development across Washington’s northern markets. Her leadership philosophy centers on culture, collaboration, and the belief that when people feel seen and valued, they produce their best work.

“Leadership rooted in integrity, empathy, and service is what transforms organizations,” she says. “Our industry thrives when we elevate one another and lead with heart, not ego.”
Having spent twelve years at her previous company in roles ranging from Sales Executive to Sales and Marketing Manager, Ashley brings a 360-degree understanding of how teams succeed.
When she joined WFG in late 2024, she brought not just experience but a vision: to drive sustainable growth through innovation and human connection. “I believe culture and community drive performance,” she explains. “When people feel supported, they do their best work.”
Mentorship, Mindset & Momentum
Throughout her career, Ashley has had strong women help shape her path, but one mentor stands out above the rest: Lisa Crown.
“Lisa has been such a pivotal part of my growth,” Ashley says. “She’s direct, honest, and challenges you to think bigger and reach higher. Her mentorship not only accelerated my career but pushed me to redefine what I believed I was capable of.”
That same philosophy of fearless growth is what Ashley now brings to her own leadership. She’s intentional about helping others rise, especially women who are newer to the industry.
Her advice?
“Confidence is key. Believe in your value, your ideas, and your place at the table. Confidence draws people in. It’s magnetic. Know what you bring to the table and never be afraid to speak up for yourself or your vision.”
Leading with Love
Ashley’s professional philosophy can be summed up in one word: love.
“My why is love,” she says simply. “Love for my family, my clients, my community, and my team. Everything I do comes from a place of love and service.”
That mindset fuels how she builds teams and cultivates culture. “Leadership rooted in empathy and service is what transforms organizations. Our industry thrives when we elevate one another, when we focus on people over power and lead with heart, not ego.”
It’s a perspective she’s not only adopted but embodied, helping redefine what leadership in title can look like - collaborative, compassionate, and human-centered.

Grace, Grit & Growth
In an industry built on relationships and resilience, Ashley knows that navigating challenges is part of the journey. Her approach to difficult people or high-pressure situations? Grace, boundaries, and emotional intelligence.
“I’ve learned that not every situation requires a reaction,” she shares. “Sometimes, strength is found in restraint. I try to lead with empathy, seek understanding, and redirect energy toward solutions rather than conflict. The key is staying grounded in your values and not letting someone else’s behavior pull you out of alignment with who you are.”
Fueled by Family & Purpose
Ashley’s greatest strength comes from her foundation—her family. Her husband, Andrew, has been her rock, sounding board, and biggest supporter for over 14 years. Together, they’re raising two daughters, Evelyn (9) and Vivienne (7), who inspire her to lead with authenticity and purpose every day.
“I want my daughters, and everyone I have the privilege to lead, to see that strength and compassion can coexist,” she says. “My legacy, I hope, will be one of integrity, love, and impact.”
She’s also the youngest of three, surrounded by a close-knit extended family that’s been her steady village through every chapter. “It really does take a village, and I’m blessed with an incredible one.”
Outside the Office: Living Boldly & Growing Always
When Ashley’s not in the boardroom or mentoring her team, she’s out chasing adventure. A lifelong learner and thrill seeker, she challenges herself each year to try something new. Whether it’s learning to ski, hiking the Grand Canyon Rim-to-Rim, or skydiving (yes, skydiving!) Ashley is committed to living outside her comfort zone.
“Growth happens when you lean into discomfort,” she says. “Every new experience reminds me how capable I am and how exciting life becomes when you just say yes.”
Her first concert was Cher, and her music taste is as eclectic as her career path. Think Kygo, Beyoncé, Billie Eilish, Coldplay, and Zac Brown Band. “Music is my reset button. It keeps me grounded, inspired, and ready to take on whatever comes next.”
Her Word: Impact
If Ashley had to choose one word to define her approach to work and life, it would be Impact. “Everything I do, from recruiting and developing people to building brand and culture, stems from my desire to make a lasting impact,” she explains. “I don’t want to just perform; I want to elevate others and help shape an industry that’s better, more innovative, and more human than the one I started in.”

Her Legacy & Her Message
When asked what she hopes her legacy will be, Ashley’s response is both humble and powerful:
“I want to be remembered as someone who built teams that not only achieved excellence but felt valued, seen, and inspired along the way. I want to leave behind an industry that’s more collaborative, compassionate, and connected than when I found it.”
Her message to the women of Her.Collective is one worth reading twice:
“Root for each other out loud,” she says. “Collaborate instead of compete. Take up space and invite others to do the same. The real magic happens when we stop chasing perfection and start sharing our authentic stories - the messy, beautiful, in-between moments that make us who we are. You belong here. And the more we rise together, the more we redefine what leadership looks like for the next generation.”
Ashley Duran is proof that when you lead with heart, stand in your truth, and lift others as you climb, the impact is immeasurable.
Here’s to Ashley, a Woman of Title who leads with love, empowers with purpose, and continues to make waves in all the right ways.
*Connect with Ashley here: aduran@wfgtitle.com I LinkedIn I Instagram I Facebook
































